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Think About Your Audience Before Choosing a Webinar Title


Sponsored by Shoreline

Shoreline _ TigerGraph

On Demand

TigerGraph Cloud is the most scalable graph database platform for advanced analytics and machine learning on the cloud for connected data. The parallel native graph database technology behind the platform can scale horizontally and vertically to hundreds of servers in the cloud. As TigerGraph sees rapid growth in cloud adoption by companies of all sizes, it needs to find innovative ways to scale its cloud operations fast without the need to incur a lot of costs and to keep expanding the cloud DevOps team.

To enable a highly efficient cloud ops team, TigerGraph turned to AWS, Shoreline.io and Datadog.

In this program you’ll learn how TigerGraph is:

  • Integrating Shoreline actions with Datadog alerts to repair common incidents
  • Performing distributed repair actions across AWS EC2 clusters

In addition, you will also learn about its plan to keep expanding the usage of Shoreline to create a self-healing system.

Jay Yu
VP, Product and Innovation, TigerGraph
Dr. Jay Yu is the VP of Product and Innovation at TigerGraph, responsible for driving product strategy and roadmap, as well as fostering innovation in graph database engine and graph solutions for cloud and on-prem. He is a proven hands-on full-stack innovator, strategic thinker, leader, and evangelist for new technology and product, with 25+ years of industry experience ranging from highly scalable distributed database engine company (Teradata), B2B e-commerce services startup, to consumer-facing financial applications company (Intuit). He received his PhD from the University of Wisconsin - Madison, where he specialized in large scale parallel database systems.
Anurag Gupta
Founder and CEO - Shoreline Software
Anurag is the founder and CEO of Shoreline.io, where he brings 20+ years of enterprise operational experience. Before Shoreline, Anurag was a Vice President at AWS, where he was responsible for transactional database and analytic services, growing the business a thousand-fold over his tenure.Anurag started Shoreline in the hope of relieving operational headaches and middle of the night fire drills for customers. Outside Shoreline, Anurag and his family help fund, educate and advocate for organizations and charities dedicated to improving the quality of life of children and adults on the autism spectrum.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.