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Revolutionize Software Test Automation with AI

Webinar

Think About Your Audience Before Choosing a Webinar Title


Sponsored by MICRO FOCUS


Wednesday, July 8, 2020
1 pm EDT

Test Automation is considered one of the key aspects to deliver the speed and reliability of any continuous delivery pipeline and yet, according to the 2019-20 World Quality Report, organizations recognize that less than 20% of their testing is fully automated. 
 
Organizations point to many challenges with increasing automation coverage, but the lack of proper skillsets combined with the cost of building and maintaining automation assets are at the top of that list.
 
Artificial Intelligence can deliver revolutionary advances in functional testing to enable testers to easily keep up with the speed of these application changes across multiple devices and platforms while reducing the cost of building and maintaining automation assets. 

In this webinar, learn how Micro Focus is doing just that and leading the way with AI-infused Test Automation.

Eran Bachar 
Senior Product Manager, Functional Test - Micro Focus
Eran leads the product vision and strategy for functional testing within Micro Focus. He has over 15 years’ industry experience in enterprise software development, leading cross functional teams with a solid background in both research and development, quality assurance and product management. Throughout his career he has helped global organizations successfully adopt development and testing best practices and routinely speaks on a broad range of test and quality topics.
Eran is passionate working with companies worldwide to help them execute on their DevOps and cloud transformation projects as well as developing functional test solutions that address emerging customer needs with a specific focus on artificial intelligence and machine learning. He holds a bachelor’s degree in management and computer science from The Open University of Israel.
 

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.