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Webinar

Think About Your Audience Before Choosing a Webinar Title


Sponsored by:

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Requisite for proper DevSecOps, integrated security controls across the development lifecycle and CI pipelines establish mechanisms for rapid risk detection, accelerated remediation, and automated security gates. But aligning software development, AppSec, and DevOps teams to realize a vision for secure DevOps requires a clear strategy. This year’s DevSecOps Report defines a vivid image of organizations’ transition to DevSecOps, with intriguing conclusions about the challenges and success factors.

Join us as we examine the key findings from the Synopsys 2023 DevSecOps Survey and discuss:

  • The state of DevSecOps across roles and technologies
  • What a maturing DevSecOps program looks like and which tools and practices it employs
  • Recommendations for more-integrated software security without impeding DevOps
Steven Zimmerman
Manager, DevOps Security Solutions - Synopsys
Steven Zimmerman is a DevOps Security Solutions Manager for Synopsys’ Software Integrity Group, focusing on helping organizations establish a cohesive, resilient application security strategy with developers and software engineers built-in at critical stages. His work supports shift-left software security initiatives and DevSecOps, ensuring enterprise agility and continuous workflows without impeding development.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.