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Release Management Has Progressed, Have You?


Think About Your Audience Before Choosing a Webinar Title

Sponsored by Plutora

Tuesday, November 2, 2021
11 a.m. ET

Proven time and again, automating bad processes just helps you do the wrong thing faster! Enter Value Stream Management and the new focus of Release Managers as the guides to improving DevOps capabilities and automation masters in driving efficiency through the software lifecycle. 

We look at the radical difference to the release management process when decisions are based on visible information and data in the context of business knowledge. Building in day-to-day governance, feedback, and improvement, progressive release management accelerates the feature delivery to customers through the continuous removal of bottlenecks that today’s software delivery demands.

Join Helen Beal, Chief Ambassador at the DevOps Institute and Chair of the Value Stream Management Consortium, Simone Jo Moore, DevOps Institute Ambassador, and Jeff Keyes, VP of Product Marketing at Plutora to better understand how using progressive release management approaches with Value Stream Management can elevate your role as a release manager in your organization.   

Key Takeaways: 

  • Your evolved role in progressive release management   
  • How Value Stream Management fuels process innovation 
  • How to conduct process inspection with value stream mapping
Helen Beal
Chief Ambassador - DevOps Institute
Helen Beal is a DevOps and Ways of Working coach, Chief Ambassador at DevOps Institute and an ambassador for the Continuous Delivery Foundation. She is the Chair of the Value Stream Management Consortium and provides strategic advisory services. She is also an analyst at Accelerated Strategies Group. She hosts the Day-to-Day DevOps webinar series for BrightTalk, speaks regularly on DevOps topics and is a DevOps editor for InfoQ. She regularly appears in TechBeacon’s DevOps Top100 lists and was recognized as the Top DevOps Evangelist 2020 in the DevOps Dozen awards.
Simone Jo Moore
Humanising IT - SJM
Simone’s work involves guiding the digital journey of organisations and individuals in adapting to Humanising IT. Blending business and technology approaches and frameworks to help us thrive in an ever-changing, dynamic world. Flourishing humans and exceptional experiences are a result of her active values - people connected, knowledge shared, possibilities discovered and potential realised. A recognised Top 25 Industry Thought Leader, Simone is the Editorial Director of 'The Era of HumanisingIT' docuseries, contributing author to VeriSM Unwrapped, Applied and ITIL4 High Velocity IT. Simone takes things beyond technology by combining it with her HR, Organisational Change and complementary health background for a deep leadership experience shared through consulting, training, workshops, conferences, podcasts and social media. 
VP, Product Marketing Strategy - Plutora
Jeff has spent his career writing code, designing software features and UI, running dev and test teams, consulting and evangelizing product messaging. Outside of 6 years at Microsoft, he has been primarily focused on growing startup companies. Founding board member of the Value Stream Management Consortium and an Ambassador for the DevOps Institute.


What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.