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Real-Time Intelligence and Operations for the Digital Enterprise

Webinar

Think About Your Audience Before Choosing a Webinar Title


Sponsored by Sumo logic partnered with aws    AWS-SumoLogic_Partner-Logo_Right_Color_RGB

 

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Modern business relies on a complex array of digital services to deliver delightful customer experiences. To be competitive, these services must always stay on. Unfortunately, complex systems break. When they do, organizations often struggle to react quickly enough.

Join us as we discuss:

  • Reliability in rapidly changing environments
  • Eliminating barriers to uptime and finding alignment through data
  • Strategies to reduce toil and scale reliability practices
Bruno Kurtic
Co-Founder, Head of Strategy - Sumo Logic
Bruno leads strategy and solutions for Sumo Logic, pioneering machine-learning technology to address growing volumes of machine data across enterprise networks. Before Sumo Logic, Bruno held various product and strategy leadership positions at SenSage, Boston Consulting Group (BCG), webMethods, and others. Bruno holds an MBA from Massachusetts Institute of Technology (MIT) and B.A. in Quantitative Methods and Computer Science from University of St. Thomas, St. Paul, MN.
Mitch Ashley
CTO, Techstrong Group & Principal - Techstrong Research
Mitchell Ashley is a renowned strategist and technology executive. Mitchell has led successful IT, SaaS, and cybersecurity transformations. He’s led multiple teams in developing and bringing to market successful online services, cybersecurity, and networking products and services.Mitch serves as Principal of Techstrong Research where he leads a team of preeminent experts in digital transformation, DevOps, cloud-native, and cybersecurity. In this role, Mitch works with companies to align digital transformation and technology strategies to achieve disruptive goals and high impact results. Mitch is in high demand as a speaker at conferences the world over, and his popular DevOps Chats podcast engaging with digital leaders is one of the most widely followed in the field.
Damon Edwards
Sr. Director, Product - PagerDuty
Sr. Director, Product - PagerDuty
Sr. Director, Product - PagerDuty
Sr. Director, Product - PagerDuty
Erik Rogneby
Director, Platform Engineering - Gannett
Director, Platform Engineering - Gannett
Director, Platform Engineering - Gannett
Director, Platform Engineering - Gannett
Chai Pallapothula
SVP Omni-Channel Technology - Tailored Brands
SVP Omni-Channel Technology - Tailored Brands
SVP Omni-Channel Technology - Tailored Brands

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.
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