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Think About Your Audience Before Choosing a Webinar Title

Sponsored by: Kentik


On Demand
With the accelerating use of DevOps and cloud-native infrastructure, observability is all the rage. Organizations large and small are doing their best to make sense of the logs, metrics and traces generated by their applications to identify performance and availability issues. But what about the network? It seems that many organizations forgot that network telemetry has always been the foundation of any monitoring initiative relating to performance, security or availability. In this Techstrong Learning Experience, Techstrong Research GM Mike Rothman will be joined by Phillip Gervasi from Kentik to discuss how network observability adds depth and context to any APM or security analysis environment. Mike will also highlight data from a recent network observability survey done by Techstrong Research.

In this learning experience, you’ll learn:
  • The top use cases for network observability
  • How network observability identifies problems before other monitoring techniques
  • How to reduce administrative overhead and optimize network costs in hybrid and multi-cloud environments
Rosalind Whitley
Director of Product Marketing - Cloud
Rosalind is a former operator who works on product marketing for operator audiences. She holds an MSIS in Database & Internet Technologies from Northwestern and loves education, Linux, and energizing engineers. After learning the value of DevOps as a practitioner, Rosalind has worked to solve application delivery challenges at infrastructure automation companies, within the Continuous Delivery Foundation, and most recently, from the perspective of network observability.
Phillip Gervasi
Director of Technical Evangelism - Kentik
Phil is a veteran network engineer with over a decade of hands-on experience in the field troubleshooting, building, and designing networks. For the last few years he has focused on the mechanics and benefits of network observability. Phil is also an avid blogger, podcaster, and speaker with an interest in emerging technology and making the complex easy to understand.
Mike Rothman
Chief Strategy Officer of Techstrong Group & GM of Techstrong Research
Mike Rothman is the GM of Techstrong Research, bringing 30+ years of experience as a research analyst and security leader. He is recognized as a voice of reason for business leaders in an often over-hyped and extremely complex security industry. For the past 10 years, his research has focused on cloud security and, most recently, DevSecOps and securing cloud-native environments. Rothman helps organizations navigate this disruptive migration without compromising information and infrastructure protection. Mike also serves as chief strategy officer for Techstrong Group and frequently appears at industry conferences and on the various Techstrong TV streaming video programs.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.