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Think About Your Audience Before Choosing a Webinar Title

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Trusted software supply chain (SSC) security starts at the beginning of the software development life cycle, before a package even enters your systems. Millions of developers from startups to the Fortune 100 turn to open source software (OSS), but this can create unwanted risk and compliance violations from untrusted OSS packages. Can organizations strike a balance that enables developers to use the tools they need to constantly innovate and push new updates and releases without exposing their businesses to cyberattacks?

Join the team at JFrog for an insightful discussion on how companies are achieving open source harmony within DevSecOps to accelerate OSS package approvals, minimize friction and unlock developer freedom, all the while ensuring the security of the entire software supply chain. In this Techstrong Learning Experience, you’ll hear about the most pressing OSS vulnerabilities uncovered by JFrog and how to unlock frictionless package consumption with centralized visibility and control with solutions from JFrog and AWS.

You'll learn how to:

  • Create a secure, scalable and available software supply chain in the cloud
  • Create a software bill of materials (SBOM) including OSS libraries
  • Preemptively prevent malicious and nefarious OSS packages with JFrog Curation and Catalog
  • Enable security from development to deployment, including SAST
  • Integrate AWS technologies like AWS Security Hub into your software supply chain
Bill Manning
Solutions Engineering Manager - JFrog
Bill is a Solutions Engineering Manager with JFrog. Bill’s role focuses on helping JFrog customers build their DevSecOps ecosystem utilizing the JFrog Platform with integrations into AWS solutions and services. He's also mentored with TechStars (Nike Incubator), Matter, and NestGSV. He has successfully exited three companies and took one public in Australia. He's also currently helping various startups as an advisor. In his spare time, he likes to travel with his wife and two boys.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.