<img src="https://certify.alexametrics.com/atrk.gif?account=Zpb+p1uhUo20dG" style="display:none" height="1" width="1" alt="">
Designing a People-Centric Cost Optimization Strategy for Cloud Spend


Think About Your Audience Before Choosing a Webinar Title

Sponsored by YOTASCALE

Thursday, May 27, 2021
3 p.m. ET

There are countless articles to help understand cost optimization with cloud-native services and third-party tools. However, research on this topic is often redundant and not entirely useful. To really understand the benefits of optimizing your cloud spend, you need to go beyond the typical implications of monitoring cost and dive deep into the reasons why it is essential and who it should benefit.

When you start looking at cost optimization from a people-centric perspective, you can diversify your cost optimization efforts to include the engineers and developers responsible for designing and maintaining your cloud infrastructure and applications. Empowering your engineering teams with the information they need to make effective cost / performance decisions inevitably leads to their success and can contribute to a culture of ‘deployment in days’ versus months.

In this webinar, we will cover the importance of building a people-centric cost optimization mindset that will not only help the success of your business but also enhance your career.

  • A different approach to cost optimization
  • People’s time is your most valued asset
  • The opportunity cost of wasted budgets
  • Building sustainability not just over time, but for environmental impacts
  • What’s possible if you can reinvest cloud budgets
  • Examples of success with a people-centric approach
Basil Hashem
VP, Product Development - Yotascale
Basil started his career building products at Netscape, when the world was just starting to understand what a browser was. Ever since he has focused his career on developing products that are intellectually interesting and is passionate about building technologies that help build better workflows for people. Having spent decades both observing and participating in the birth, growth, and saturation of cloud technologies, Basil currently leads Engineering and Product for Yotascale.
Jeff Harris
Senior Product Manager - Yotascale
Jeff’s journey to cloud optimization started in an unusual way, he started his career in networking as a US Marine, interned at NASA and Lockheed, have been part of the solutions architecture and SE teams at VMware and Google, and is now driving product development at Yotascale, building the next generation of cloud cost management tools.

On-Demand Viewing:

What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.