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Webinar

Think About Your Audience Before Choosing a Webinar Title


Sponsored by Fairwinds   Fairwinds-horz-logo

 

On Demand
Anytime

If you are thinking of building a Kubernetes platform on which your developers can build applications, it's important to know where to start, what questions to ask and how to get developers to actually use it. What do you need to check off your list? Are you building a 'paved road' and hoping developers use it right? What other factors should you consider? Are you becoming a Kubernetes help desk?

In this panel discussion, Fairwinds and Chick-Fil-A discuss how they are using Kubernetes and the platform they've built. They discuss some of the obstacles they encountered on their journey to developer self-service and how they've overcome them.

This session will ask a lot of questions, but will also open the floor audience questions. Ask the panelists anything! You'll learn about:

  • Steps to building your platform
  • Development best practices
  • Obstacles to developer self-service and how to overcome them
Andy Suderman
CTO - Fairwinds
As CTO, Andy Suderman uses his extensive cloud native and Kubernetes experience to help drive research and development at Fairwinds. He has previously held roles as SRE, Principal Engineer and Director of R&D and Technology. He works with infrastructure spanning all three major clouds as well as verticals from Healthcare to SaaS and Fortune 500 to small business. 
Kendall Miller
Technology Evangelist - Fairwinds
Kendall was one of the first hires at Fairwinds and has spent the past 7 years making the dream of disrupting infrastructure a reality, while keeping his finger on the pulse of changing demands in the market and valuable partnership opportunities. 
Alex Crane
Enterprise Architect - Chick-Fil-A
Alex Crane is an Enterprise Architect and Technologist for Chick-Fil-A, Inc., a quick-service restaurant chain with roughly 2200 location based in Atlanta, GA. Alex’s team identifies strategic and differentiating technology opportunities, develops platforms and capabilities, and stewards them to maturity. Some recent examples include Chick-fil-A’s Cloud, API, and Internet of Things (IoT) strategy/platform. Outside of the office, Alex is an avid mountain biker and lover of all things outdoors.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.
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