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Think About Your Audience Before Choosing a Webinar Title

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On Demand

When is a vulnerability not a vulnerability? It can get noisy in a security team or a SOC; the tendency for security tools to alert on every potential anomaly, misconfiguration, change and potential vulnerability creates a tsunami of false positives and can lead to overwhelm, burnout and alert fatigue. And that can increase the chance that an actual vulnerability will be ignored and exploited, leading to a breach or attack. Even if a true positive is found, the impact of that vulnerability may not be significant enough to push it to the top of the priority list. But how can you tell the difference?

This Techstrong Learning session presents a counterintuitive approach to strengthening security--by ignoring over 90% of security vulnerability alerts. Using specific examples, experts illustrate how organizations can ignore alerts with high confidence, and how this enables a marked shift in security workflows and behavior.

Register Today to Learn:

  • How your team can prioritize different security vulnerabilities
  • What are reachable vulnerabilities and why they're different from other types
  • Strategies for security and developer teams to collaborate
Adam Berman
Head of Semgrep Supply Chain - Semgrep
Adam Berman is Head of Semgrep Supply Chain. In this role, he focuses on developing new products to help security teams work hand-in-hand with developers and scale their security programs. Previous to Semgrep, Adam led the engineering team for Meraki Insight at Cisco Meraki. Adam holds an MS in Computer Science from the Georgia Institute of Technology and a BA in Philosophy from Dickinson College. 

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.