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Webinar

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Sponsored by PLUTORA   

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Release management transformation is an essential part of digital transformation for modern enterprises. In many cases, it is the catalyst for further transformation involving the implementation of strategic planning (PPM), DevOps, DevSecOps and SRE practices and technologies. But many of these transformations stall due to challenges associated with the complexities of driving change throughout the software delivery organization.

In this webinar, we'll explore these challenges, see why they exist and hear industry experts Marc Hornbeek, CEO of Engineering DevOps Consulting, Rich Winslow, director of solution architecture at Plutora and Bob Davis, CMO of Plutora, to discuss actionable ways to jumpstart your release management transformation and immediately deliver value.

You’ll walk away knowing:

  • Why these challenges exist and how you can overcome the most common hurdles
  • Why starting small is key to overcoming these challenges and how, exactly, to do that
  • In addition, we will demonstrate a solution that powers through these roadblocks and put you on a path toward full transformation of your software delivery engine
Marc Hornbeek
CEO, Engineering DevOps Consulting
Marc was awarded Outstanding Engineer of 2016 by IEEE Western USA Region 6 for outstanding contributions to the field of automation applied to development and testing of networks, systems, protocols, labs and DevOps. Marc has more than 39 years of experience architecting, designing, developing and managing high-performance solutions for IT infrastructures that are deployed in commercial and government applications globally. He has served as executive, senior management and solution architect for companies including Trace3, Bell-Northern Research, Tekelec, ECI Telecom, EdenTree Technologies and Spirent Communications. Marc is a regular speaker at DevOps and IEEE events, a blogger on DevOps.com and course author for the DevOps Institute.
Richard Winslow
Director of Solution Architecture - Plutora
Richard Winslow has more than 30 years in high technology including roles in development, product management and solution architecture. Richard most recently was Director of Product Management at ShoreTel for the SaaS-based unified communications platform and was part of the team that transformed software delivery from waterfall to agile delivery. Richard joined Plutora in 2017 as Director, Solution Architects, and works with customers to transform their own software delivery process. Richard holds a Bachelor of Science degree in Electrical Engineering from San Jose State University and two U.S. patents.
Bob Davis
CMO, Plutora
Bob brings to Plutora more than 30 years of engineering, marketing and sales management experience with high-technology organizations from emerging startups to global 500 corporations. Before joining Plutora, Bob was the Chief Marketing Officer at Atlantis Computing, a provider of software-defined and hyperconverged solutions for enterprise customers. He has propelled company growth at data storage and IT management companies including Kaseya (co-founder, acquired by Insight Venture Partners), Sentilla, CA, Netreon (acquired by CA), Novell and Intel.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.
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