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Think About Your Audience Before Choosing a Webinar Title

Sponsored by:  Precisely


On Demand

Businesses face multiple challenges in today’s dynamic business environment. The ability to adapt to sudden changes in the economy, meet the demands of well-informed customers and compete against highly agile competitors all drive the need for new ways of doing business. But the explosion of data, legacy systems that struggle to manage it and processes that were developed decades ago all threaten businesses' ability to not just survive but thrive in a modern, digitized world.

The key to meeting these challenges is through the use of effective, flexible and agile automation platforms. This is doubly important for businesses that run on SAP® ERP systems. For many companies SAP® has become both a blessing and a curse. It effectively manages massive amounts of data but often relies on error-prone, manual data entry processes and data that's managed externally in spreadsheets.

In this session, we will discuss how these obstacles can be overcome through effective SAP® process automation. We will discuss what’s driving the need for automation today and how companies are adopting both desktop and process automation platforms to solve previously intractable, expensive and time-consuming SAP® processes. You’ll discover how multiple companies are using automation to achieve stellar business results and thrive even in the face of sudden market changes and complex business environments.

You'll learn:

  • Why automation is the key to digital transformation success
  • How companies start their automation journeys
  • Multiple ways to measure automation success through examples of successful implementations
  • The primary pain points when adopting automation
  • The core elements of a successful hyperautomation strategy

Key Takeaways:

  • Why automation is so important in today’s environment
  • Three ways companies are starting their automation journeys
  • How automating SAP® processes can help deliver immediate benefits to your business
  • What specific benefits process automation can bring to complex, data-intensive SAP® product processes
Andrew Hayden
Senior Product Marketing Manager - Precisely
Andrew Hayden is a senior product marketing manager at Precisely, overseeing programs for Precisely’s Automate portfolio of SAP® automation solutions. Mr. Hayden spent over 25 years in marketing, consulting and entrepreneurial roles working for himself and others. During his career he has managed marketing programs and departments for some of the largest companies in the world including IBM, SAS institute, Siemens and Coca-Cola, as well as overseeing marketing for Nortel Global Services group. In addition, he has held senior marketing positions for multiple startup companies and consulted with other early-stage technology startups. 

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.