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Webinar

Think About Your Audience Before Choosing a Webinar Title


Sponsored by DEVOPS.COm


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Anytime

DevSecOps best practices are increasingly being adopted to better secure software supply chains. The challenge, though, is finding ways to operationalize these processes so that they're seamless and so that development and deployment doesn’t slow down. In this editorial roundtable, our experts will explore the challenges DevOps teams and developers face in operationalizing security into their workflows and processes, what's taking so long to do so and how AI and automation can help.

Shiri Arad Ivtsan
Senior Director of Product Management - Mend.io
Shiri is an experienced cloud solutions architect and Product Director and holds a B.Sc. in industrial engineering and management. Prior to joining Mend.io, Shiri worked for various companies where she held roles in R&D, such as solutions architect, R&D team leader and product manager. 
 
Om Vyas
CEO and Co-Founder - oak9
Om is CEO, co-founder, and DevOps jedi at oak9, leaders in cloud native security. Om has over 20 years of experience in software engineering and cloud operations, helping companies of all sizes bring software applications to market efficiently and securely. Om leads oak9’s product and workforce strategy, and often speaks and writes on the topics of cloud native security and software engineering. Om is a geek for all things DevOps, Star Wars, and Chicago, and he holds a Master's degree in computer science from the University of Chicago. Connect with Om on LinkedIn.
Josh Thorngren
VP of Marketing - Mayhem by ForAllSecure
Josh Thorngren is the VP Developer Relations & Marketing at ForAllSecure. In a past life, Josh was a developer turned devops engineer. He's spent the past decade advising and leading marketing teams at Dev(Sec)Ops companies such as Puppet, Twistlock, and Torq.
John Morton
Field CTO - Britive
John Morton is a seasoned cybersecurity defender, learn by doing enthusiast, and hacking tinkerer. Accomplishments include numerous start-up vendor technical sales MVP awards, and US Navy submarine service veteran. 
Sharon Florentine
Managing Editor - Techstrong Group
Sharon is a veteran technology editor and former journalist with more than 20 years of experience writing and editing IT books and certification guides and print and digital magazines such as CRN, eWEEK, Computerworld and CIO.com, among others. She is passionate about diversity, equity, inclusion and social justice. She currently lives near Philadelphia, PA with her husband, son and a neurotic pit bull mix.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.