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Open Source and DevOps

Webinar

Think About Your Audience Before Choosing a Webinar Title


Sponsored by Sumo logic partnered with aws    AWS-SumoLogic_Partner-Logo_Right_Color_RGB

 

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Open source software is everywhere. Many organizations are using open source tools to build and operate their products, and even more have open source components included inside of the products and services they deliver. But, how do organizations know which components are in use, and what value they are getting?

Join us as we discuss:

  • The opportunities and benefits of using open source
  • Specific challenges for enterprise adoption
  • How DevOps helps mitigate risks and overcome challenges
Bruno Kurtic
Co-Founder, Head of Strategy - Sumo Logic
Bruno leads strategy and solutions for Sumo Logic, pioneering machine-learning technology to address growing volumes of machine data across enterprise networks. Before Sumo Logic, Bruno held various product and strategy leadership positions at SenSage, Boston Consulting Group (BCG), webMethods, and others. Bruno holds an MBA from Massachusetts Institute of Technology (MIT) and B.A. in Quantitative Methods and Computer Science from University of St. Thomas, St. Paul, MN.
Mitch Ashley
CTO, Techstrong Group & Principal - Techstrong Research
Mitchell Ashley is a renowned strategist and technology executive. Mitchell has led successful IT, SaaS, and cybersecurity transformations. He’s led multiple teams in developing and bringing to market successful online services, cybersecurity, and networking products and services.Mitch serves as Principal of Techstrong Research where he leads a team of preeminent experts in digital transformation, DevOps, cloud-native, and cybersecurity. In this role, Mitch works with companies to align digital transformation and technology strategies to achieve disruptive goals and high impact results. Mitch is in high demand as a speaker at conferences the world over, and his popular DevOps Chats podcast engaging with digital leaders is one of the most widely followed in the field.
Sam Fell
VP of Product Marketing, Observability - Sumo Logic
Sam is a technology enthusiast, a doing things right enthusiast and an enthusiasm enthusiast. For more than 20 years, he has helped companies achieve success in DevOps, Application Performance Management and IT Change Management.  Previously, Sam has held leadership roles at companies including CloudBees, Electric Cloud, Nimsoft/CA and Marimba/BMC. Currently, Sam is VP of Observability Product Marketing for Sumo Logic.
Dave McAllister
Head of Open Source Evangelism - NGINX
Currently providing technical evangelism for NGINX, Dave works with developers and architects to understand the advantages of modern microservice architectures and orchestration to solve large-scale distributed systems challenges, especially with open source and its innovation. Dave has been a champion for open systems and open source from the early days of Linux, through open distributed file systems like XFS, GFS, and GlusterFS to today's world of clouds and containers. He often speaks on topics such as the real-world issues associated with emerging software architectures and practices, on open source software and on creating new technology companies. At one point, Dave was considered one of the few people in the world who understood both Unix and VMS internals. (Guess which one was more valuable.)
 
Dave often speaks on technical topics like distributed request tracing, modern monitoring practices, open sources projects from both corporations and foundation views, and on how open source innovations powers today’s world.
Dave was named as one of the top ten pioneers in open source by Computer Business Review, having cut his teeth on Linux and compilers before the phrase "open source" was coined. Well versed in trivia, he won a Golden Penguin in 2002. When he's not talking, you can find him hiking with his trusty camera, trying to keep up with his wife.
Brian Dawson
VP Developer Ecosystem - Linux Foundation
VP Developer Ecosystem - Linux Foundation
VP Developer Ecosystem - Linux Foundation
VP Developer Ecosystem - Linux Foundation
Tracy Miranda
Head of Open Source - Chainguard.
Executive Director - CD. Foundation
Executive Director - CD. Foundation
Executive Director - CD. Foundation

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.
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