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OKRs: Friends or Foes?


Think About Your Audience Before Choosing a Webinar Title

Sponsored by Plutora

Any Time

The digital economy demands optimal performance from all organizations and objectives and key results (OKRs) offer a framework for collaboratively setting ambitious goals. But when organizational culture isn’t ready, teams find OKRs pressed upon them when they should be generating them - and managing them - autonomously.

Zig Ziglar said that “A goal properly set is halfway reached”, but it’s also challenging for teams to know, for sure, how they are performing against their goals and what to do to adjust course. The promise of OKRs is to enable teams to do just that.

Join Jeff Keyes, Helen Beal and Mike Burrows to learn about common pitfalls when using an OKR framework, how to avoid them, and how to leverage value stream management to ensure continuous dynamic OKR optimization.

Key takeaways:

  • OKRs origins at Intel, John Deer, and their use in technology-driven companies like Google
  • What to do when OKRs are too ambitious, and how to dynamically adjust based on data-driven feedback and conversations
  • How to harness OKR setting to drive cultural change, not just enforce bad habits and poor leadership practices
Helen Beal
Chief Ambassador - DevOps Institute
Helen Beal is a DevOps and Ways of Working coach, Chief Ambassador at DevOps Institute and an ambassador for the Continuous Delivery Foundation. She is the Chair of the Value Stream Management Consortium and provides strategic advisory services. She is also an analyst at Accelerated Strategies Group. She hosts the Day-to-Day DevOps webinar series for BrightTalk, speaks regularly on DevOps topics and is a DevOps editor for InfoQ. She regularly appears in TechBeacon’s DevOps Top100 lists and was recognized as the Top DevOps Evangelist 2020 in the DevOps Dozen awards.
Mike Burrows
Founder - Agendashift
Agendashift founder Mike Burrows is the author of Right to Left: The digital leader's guide to Lean and Agile (2019, audiobook 2020), Agendashift: Outcome-oriented change and continuous transformation (2018, 2nd edition March 2021), and the Lean-Agile classic Kanban from the Inside (2104). Mike is recognised for his pioneering work in Lean, Agile, and Kanban and for his advocacy for participatory and outcome-oriented approaches to change, transformation, and strategy. Past leadership roles include global development manager and Executive Director at a top tier investment bank, CTO for an energy risk management startup, and interim delivery manager on two of the UK Government Digital Services ‘exemplar’ projects.
VP, Product Marketing Strategy - Plutora
Jeff has spent his career writing code, designing software features and UI, running dev and test teams, consulting and evangelizing product messaging. Outside of 6 years at Microsoft, he has been primarily focused on growing startup companies. Founding board member of the Value Stream Management Consortium and an Ambassador for the DevOps Institute.


What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.