The digital economy demands optimal performance from all organizations and objectives and key results (OKRs) offer a framework for collaboratively setting ambitious goals. But when organizational culture isn’t ready, teams find OKRs pressed upon them when they should be generating them - and managing them - autonomously.
Zig Ziglar said that “A goal properly set is halfway reached”, but it’s also challenging for teams to know, for sure, how they are performing against their goals and what to do to adjust course. The promise of OKRs is to enable teams to do just that.
Join Jeff Keyes, Helen Beal and Mike Burrows to learn about common pitfalls when using an OKR framework, how to avoid them, and how to leverage value stream management to ensure continuous dynamic OKR optimization.
Key takeaways:
You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.
Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately. Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.
Always add key takeaways. Something like this....In this session, you’ll learn about: