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Think About Your Audience Before Choosing a Webinar Title

Sponsored by mezmo




On Demand

Managing the tsunami of telemetry data has become a major challenge for DevOps teams and site reliability engineers (SREs). Poor visibility and suboptimal data management can be detrimental on an organization's operations. Telemetry pipelines can help streamline this practice and improve the process while lowering costs.

Join Mezmo’s Bill Meyer, principal solutions engineer, and Kevin Woods, director of product marketing, as they demonstrate the transformative power of telemetry pipelines. In this presentation, you will discover steps SREs and others can take to optimize critical operational data. Learn how telemetry pipelines can lower costs, improve response times, enhance security, foster team collaboration and maximize the investment in your current observability tools. With real-world examples and a five-step optimization approach, Bill will demonstrate how Mezmo's solution filters out noise, retains valuable data, reduces telemetry volume, converts logs into metrics and ultimately cuts down operational expenses.

Participants will learn:

  • What are telemetry pipelines and how they are beneficial.
  • Common challenges in managing telemetry data and their impact on operational functions.
  • Five steps SREs and others can use to optimize telemetry data and their practical business benefits.
  • Real-world examples that showcase telemetry pipelines' effectiveness in reducing noise, optimizing storage and enhancing business insights.
Bill Meyer
Principal Solutions Engineer - Mezmo
Bill Meyer is a Principal Solutions Engineer at Mezmo where he is helping customers optimize their Observability investments through the use of telemetry pipelines. Previously, Bill worked at Splunk and Grafana Labs where he was responsible for growing adoption of Observability best-practices enabling users to achieve better insight across the entire production stack and is a contributor to the OpenTelemetry project. Bill has also worked in a variety of roles in his career including Cloud Architecture, Systems Engineering, and Performance Engineering as well as Software Development. Bill holds a Bachelor of Science degree in Electrical Engineering from Northern Illinois University and is an avid amateur radio operator. 
Kevin Woods
Director of Product Marketing - Mezmo
Kevin Woods is the Director of Product Marketing for Mezmo. Kevin started his career in engineering but moved to product management and marketing because of his curiosity about how users make technology choices and the drivers for their decision-making. Today, Kevin feeds that fascination by helping Mezmo with go-to-market planning, value-proposition development, and content for communications. He leads a small product marketing team and has decades of experience managing teams at companies including Cisco, Brocade, and Avaya. He has also been fortunate to have been the first product marketing employee at two different companies that grew to make initial public offerings.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.