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Think About Your Audience Before Choosing a Webinar Title

Sponsored by AWS

Copy of AWS _ LaunchDarkly _ Dynatrace

On Demand

Digital transformation is forcing DevOps teams to release higher-quality and more secure features faster. How can teams deliver on the promise of increased velocity and stellar customer experiences without introducing costly errors and downtime?

In this AWS-sponsored webinar, Daniel O’Brien (LaunchDarkly) and Rob Jahn (Dynatrace) will share how observability across cloud-native architecture can enable teams to release high-quality features using progressive delivery and ensure optimal performance. O'Brien and Jahn will also discuss how to automatically remediate broken features and rectify performance issues.

You will learn:

  • How observability is changing the full software development life cycle
  • How feature management and distributed tracing allow for granular control of changes
  • Why every Ops team will soon make use of AIOps
  • How tools like LaunchDarkly and Dynatrace - available in the AWS Marketplace - can help teams quickly deliver reliable features to customers
Rob Jahn
DevOps & Cloud Evangelist - Dynatrace
Managing Dynatrace technical partnerships with leading cloud providers and DevSecOps solutions, Rob is very active with open-source projects and develops technical workshops, videos, industry presentations, and blogs. He is a passionate technology evangelist, helping companies get the best integrations and enablement for flawless and secure digital interactions with Dynatrace.
Daniel O’Brien
Ecosystem Engineer - LaunchDarkly
Dan O'Brien leads Ecosystem Engineering at LaunchDarkly where he integrates feature management with technology partners across the software development lifecycle. He has over 10 years of experience, having held roles as a DevOps engineer for IBM's MaaS360 and an implementation specialist for the cloud provider Linode. He is passionate about making developers' lives easier by connecting tools they use every day to unlock new capabilities and save time through automation. When he's not working, Dan likes to spend time with his wife and kids taking care of their little zoo of animals.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.