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Observability-Driven Design


Think About Your Audience Before Choosing a Webinar Title

Sponsored by RED HAT marketplace and SUMO LOGIC

Thursday, October 21, 2021
1 p.m. ET

Building modern applications that provide flexibility and portability can present monitoring challenges if developers don’t adopt an instrumentation-first approach. Would you like to learn how to shift observability practices left and bake observability into the software development life cycle (SDLC)?

In this session, we will explore key practices around:

  • Adopting open standards
  • Shifting left the activities required for observability
  • Empowering developers to think about observability earlier in the SDLC
Colin Fallwell
Director for Observability Solutions - Sumo Logic
Colin is a Strategic Advisor, Speaker and Thought Leader in Observability and is the Director for Observability Solutions at Sumo Logic where he guides customers in building high performance DevSecOps teams aligned to business initiatives such as digital transformation.
Emily Brand
Chief Architect - Red Hat
Emily Brand is a Chief Architect of the Northeast region at Red Hat focusing on accelerating digital transformation for financial services, insurance and healthcare clients leveraging Red Hat technologies to improve business processes using a variety of technologies including Automation, Containers as a Service (CaaS), Infrastructure as a Services (IaaS) and integration technologies to modernize both culture and technology.
Mitch Ashley
CTO - Techstrong Group, Principal & Co-Founder - Techstrong Research
Mitchell Ashley is a renowned strategist and technology executive. Mitchell has led successful IT, SaaS, and cybersecurity transformations. He’s led multiple teams in developing and bringing to market successful online services, cybersecurity, and networking products and services.
Mitch serves as Principal & Co-Founder of Techstrong Research where he leads a team of preeminent experts in digital transformation, DevOps, cloud-native, and cybersecurity. In this role, Mitch works with companies to align digital transformation and technology strategies to achieve disruptive goals and high impact results. Mitch is in high demand as a speaker at conferences the world over, and his popular DevOps Chats podcast engaging with digital leaders is one of the most widely followed in the field.

OnDemand Viewing:

What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.