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Think About Your Audience Before Choosing a Webinar Title

Sponsored by DEVOPS.COm

On Demand

Observability has always been a core DevOps tenet, but achieving and maintaining it is challenging. Most DevOps teams today have been able to achieve some level of continuous monitoring using a set of pre-configured metrics that are relatively easy to track. Observability, however, takes monitoring to the next level by making it simpler to discover the root cause of IT issues before services are disrupted. There is no shortage of observability platforms today; the challenge is determining the best practices that should be put in place to employ them most effectively.

Kit Merker
Chief Growth Officer - Nobl9
Kit Merker's 20+ year career spans product management, engineering, evangelism and community-building roles at Google, Microsoft, JFrog, and the governing board of the Cloud Native Computing Foundation (CNCF). He is currently Chief Operating Officer for Nobl9, the service level observability company, helping software teams optimize their delivery to make customers happy and business sustainable.
Andreas Prins
Chief Product Officer - Stackstate
Andreas Prins is the Chief Product Officer at StackState. Previously, Andreas held positions as Director of Engineering and VP Product Management. As a Chief Product Officer, Andreas works closely with product, marketing, engineers and customers to continuously improve our product and continue to offer a rock-solid Kubernetes troubleshooting solution for our customers.
Mike Vizard
Chief Content Officer - Techstrong Group
Mike Vizard is a seasoned IT journalist with over 25 years of experience. He also contributed to IT Business Edge, Channel Insider, Baseline and a variety of other IT titles. Previously, Vizard was the editorial director at Ziff-Davis Enterprise as well as editor-in-chief at CRN and InfoWorld.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.