Webinar

Think About Your Audience Before Choosing a Webinar Title


Sponsored by Sumo logic partnered with aws    AWS-SumoLogic_Partner-Logo_Right_Color_RGB


 

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Anytime

When delivering customer experiences from the cloud, defending the app (and the data it houses or the business it represents) is a priority. DevSecOps’ “You build it, you run it, you secure it” mindset helps, especially when all teams are empowered with the info they need to “see it, regardless of where it is.”

Join us as we discuss:

  • Ways to bake security into your SDLC
  • How application data can be used to identify fraud and risk
  • How analytics and automation can help secure against threats
George Gerchow
CSO - Sumo Logic
As Sumo Logic's chief security officer, George Gerchow ‪brings over 20 years of information technology and systems management expertise to the application of IT processes and disciplines. His background includes the security, compliance, and cloud computing disciplines.
Anaïs Urlichs
Developer Advocate - Aqua
Anaïs is a Developer Advocate at Aqua Security, where she contributes to Aqua’s cloud native open source projects. When she is not advocating DevOps best practices, she runs her own YouTube Channel centered around cloud native technologies. Before joining Aqua, Anais worked as SRE at Civo, a cloud native service provider, where she helped enhance the infrastructure for hundreds of tenant clusters. As CNCF ambassador of the year 2021, her passion lies in making tools and platforms more accessible to developers and community members.
Sean Davis
Chief Security Architect - NielsenIQ
Chief Security Architect - NielsenIQ
Chief Security Architect - NielsenIQ
Chief Security Architect - NielsenIQ
Bruno Kurtic
Co-Founder and Head of Strategy - Sumo Logic
Bruno leads strategy and solutions for Sumo Logic, pioneering machine-learning technology to address growing volumes of machine data across enterprise networks. Before Sumo Logic, Bruno held various product and strategy leadership positions at SenSage, Boston Consulting Group (BCG), webMethods and others. Bruno holds an MBA from Massachusetts Institute of Technology (MIT) and B.A. in Quantitative Methods and Computer Science from University of St. Thomas, St. Paul, MN.
Mitch Ashley
CTO, Techstrong Group Principal, Techstrong Research
Mitchell Ashley is a renowned strategist and technology executive. Mitchell has led successful IT, SaaS, and cybersecurity transformations. He’s led multiple teams in developing and bringing to market successful online services, cybersecurity, and networking products and services. Mitch serves as Principal of Techstrong Research where he leads a team of preeminent experts in digital transformation, DevOps, cloud-native, and cybersecurity. In this role, Mitch works with companies to align digital transformation and technology strategies to achieve disruptive goals and high impact results. Mitch is in high demand as a speaker at conferences the world over, and his popular DevOps Chats podcast engaging with digital leaders is one of the most widely followed in the field.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.