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Navigating the Post-COVID Retail Landscape With Better Software


Think About Your Audience Before Choosing a Webinar Title

Sponsored by cloudbees


The global pandemic has made it clearer than ever that retailers must be aligned with evolving market changes in order to meet customers’ expectations. How can retail make a transition in the coming years to keep up with the changing shopping behavior of their customers? It is all about reinventing and reimagining retail.

Join Wijnand Jongen, President of Ecommerce Europe and bestseller author of “The End of Online Shopping: the future of retail in an always connected world” and Nick Rendall, Product Marketing Manager at CloudBees to learn about the role software and enterprise progressive delivery plays into enabling a future-ready retail landscape. 

Watch this on-demand recording, where we discuss: 

  • If changing consumer behavior in a post-COVID era is here to stay
  • How platforms are changing the retail landscape
  • How progressive delivery of software enables better features faster
  • The shift to feature-first organizations and the impact on retail growth
Nick Rendall
Product Marketing Manager - CloudBees
Product Marketing Manager - CloudBees
Product Marketing Manager - CloudBees
Product Marketing Manager - CloudBees
Wijnand Jongen
President - Ecommerce Europe
President - Ecommerce Europe
President - Ecommerce Europe
President - Ecommerce Europe


What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.