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Myth-busting in Application Security


Think About Your Audience Before Choosing a Webinar Title

Sponsored by whitesource

Thursday, September 10, 2020
11 am EDT
There are a lot of myths in application security. By partnering with developers, Target has busted several common security myths and proved that an effective security program can take a different approach.
This session will describe how to successfully implement a “credit score” to security measurement practices, build an exclusive security champions program, and stop “scanning all the things.”
Jennifer Czaplewski
Director, Product Security - Target
Jennifer is the Director of the Product Security team at Target. In her role, she leads the application security engineering, testing and champion programs.  Jennifer has been a featured speaker at several events including RSA, EWF regional events, the Cyber Security Summit and the Evanta CISO Summit. She holds an MBA along with CISSP and CISM certifications.

On-Demand Viewing:

What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.