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Think About Your Audience Before Choosing a Webinar Title

Sponsored by:

Rocket Software Black


On Demand

Many organizations that rely on IBM zSystems are accelerating cloud adoption to lower operating costs, add scale, flexibility and agility and improve business resilience. Meanwhile, mainframes are experiencing significant growth of business-critical data and workloads that are foundational to digital transformation. While commodity workloads and systems of engagement can easily be shifted to or built in the cloud for improved costs and efficiency, the mainframe is still the best platform for high-volume systems of record processing. As a result, more organizations are choosing to modernize in place and invest in the mainframe as they invest in the cloud. The challenge becomes integrating your mainframe into your cloud strategies to ensure it doesn’t become a bottleneck and the value it generates can be used to accelerate digital transformation.

Join Rocket Software for an immersive webinar experience that will equip you with the knowledge and insights to successfully incorporate your mainframe into your cloud strategy to:

  • Leverage and extend your mainframe investments to drive innovation
  • Add new scale and flexibility to modernize your mainframe infrastructure
  • Simplify access to and management of mainframe data for improved insights and cost savings

Key Takeaways:

  • Gain a comprehensive understanding of hybrid cloud: Dive into the intricacies of hybrid cloud technology and explore its inherent benefits in facilitating a flexible and scalable IT ecosystem. Uncover how it empowers your organization to leverage the strengths of both mainframe and cloud-based environments, enabling greater agility and efficiency.
  • Tailored breakout sessions for real-world use cases: Engage in interactive breakout sessions led by industry thought leaders, each focused on a specific hybrid cloud use case. Explore the potential of hybrid cloud storage and learn how it enables efficient data management.
  • Discover how data intelligence and data virtualization can unlock valuable insights and dive into the world of shifting workloads, DevOps and open source technologies.
  • Networking and collaboration opportunities: Connect with industry peers, thought leaders and experts in the field of hybrid cloud. Share insights, exchange ideas and build valuable relationships that can propel your organization forward in its hybrid cloud journey. Whether you are an IT professional, business leader or technology enthusiast, this webinar is designed to equip you with the knowledge and tools necessary to embrace the potential of hybrid cloud.
Jeff Cherrington
VP, Product Management - Rocket Software
Jeff has worked in enterprise technology with global software providers for over 30 years, working on the leading edge of critical market trends including the first integrations of client-server call centers with mainframe backends, advanced applications of cryptography for regulatory data privacy & protection, and hyperautomation. 
Robyn Andersen
Senior Product Manager, CSPO, PMC-III - Rocket Software
Robyn has worked in product management and development for over 30 years, delivering proven strategic and innovative solutions across a wide array of market segments including financial services, government, and healthcare. She is passionate about incorporating the voice of the customer throughout the product lifecycle from ideation to product development and ongoing product strategy and roadmap definition.
John Crossno
Director, Product Management – Rocket Software
John has 37 years experience successfully guiding, enabling and promoting software products and services and go-to-market teams.
Anna Murray
Director, Product Management – Rocket Software
Anna Murray is a Product Management Director at Rocket Software covering workload automation, DevOps orchestration in Hybrid Cloud environments, and JCL management solutions. She is a champion for automation, Agile software development, DevOps, and Value Stream Management. Anna holds an MBA in IT Administration from Western Governors University.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.