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Modernize and Eliminate Barriers to DevOps at Scale

Webinar

Think About Your Audience Before Choosing a Webinar Title


Sponsored by ASG Technologies

OnDemand
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No firm today is immune to growing market volatility, complexity and uncertainty, and today's boards of directors and executives have new expectations for their digital transformation efforts: Improve their responsiveness to change.

Senior IT infrastructure and operations leaders that fail to embrace and scale modern practices and techniques hinder their firm's ability to improve responsiveness to change. We've learned many DevOps initiatives attempt to change too much, too fast, often throwing away what they believe is outdated and legacy technology and wind up failing to gain traction. We believe scaling DevOps starts with modernization of mission-critical software infrastructure that, today, powers the way people interact with government agencies, financial services firms, insurers, health care organizations and retailers.

Join this session to learn how you can:

  • Remove barriers to scaling DevOps by modernizing your mission-critical software infrastructure
  • Integrate with DevOps toolchains
  • Orchestrate DevOps value streams

Bring your mission-critical software infrastructure forward and empower your changing workforce to deliver and manage today's and tomorrow's mission-critical solutions to improve your responsiveness to change.

Jeff Cherrington
VP, Product Management - ASG Technologies, A Rocket Company
Jeff Cherrington is VP, Product Management, System z at Rocket Software, where he drives product strategy, go-to-market, and new product introduction. Jeff brings over 30 years of extensive experience providing data processing and packaged software to payments, banking, finance, and other verticals. He has experience in sales, customer service, and program management within both initial stage start-ups and billion-dollar public companies. Jeff also holds an Executive MBA from the University of Nebraska.
Anna Murray
Director, Product Management - ASG Technologies, A Rocket Company
Anna Murray is a Director of Product Management at Rocket Software. She is responsible for workload automation, value stream management, and JCL management solutions. Throughout her career, she has worked with development teams, sales, marketing and executives to ensure the success of enterprise software products. Anna also holds an MBA in IT Administration from Western Governors University.

OnDemand Viewing:

What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.
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