Webinar

Think About Your Audience Before Choosing a Webinar Title


Sponsored by ctrlstack  

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Monday, January 9, 2022
11 a.m. ET

Every minute developers spend troubleshooting issues is a minute they are not developing new features; in turn, costing you money. Techstrong Research recently polled their DevOps and cloud-native audience to understand the time spent on troubleshooting, how root causes can be quickly identified, and what tools are instrumental in the process. In this webinar, Techstrong Research GM Mike Rothman will be joined by CtrlStack CEO Dev Nag and CtrlStack Head of Customer Success Jason Goocher, to go through the poll data and present five tips to increase DevOps productivity.

You'll also learn the following:

  • How to identify the root cause of production issues more efficiently
  • Additional data sources that indicate connected causes of change failures
  • Processes that align development and operations during incident response
Dev Nag
Founder & CEO - CtrlStack
Dev Nag is the Founder and CEO of CtrlStack. In 2013, he founded Wavefront, a monitoring and analytics company that provides real-time insights into cloud infrastructure and applications. Dev led the company as Founder and CTO until its acquisition by VMware in 2017. At VMware, Dev served in the Office of the CTO focused on developing and launching VMware’s flagship AIOps product for scaling IT operational efficiency. Dev holds more than a dozen patents in machine learning and security. He published academic papers in computational biology and medical informatics at Stanford, where he received two degrees.
Jason Goocher
Head of Customer Success - CtrlStack
Jason Goocher leads the Customer Success team at CtrlStack. He has built a strong passion for customer empathy, knowledge sharing, and creating world-class team cultures throughout his 10 years in the SaaS startup space. Jason is a proud husband and father to 3 young boys. Born and raised in Austin, TX, Jason enjoys bbq, watching football, and creating amazing memories for those around him.
Mike Rothman
Chief Strategy Officer of Techstrong Group & GM - Techstrong Research
Mike is a 25-year security veteran, specializing in the sexy aspects of security such as protecting networks, protecting endpoints, security management, compliance and helping clients navigate a secure evolution in their path to full cloud adoption. In addition to his role at DisruptOps, Mike is an analyst and president of Securosis.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.