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Webinar

Think About Your Audience Before Choosing a Webinar Title


Sponsored by:

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On Demand
Anytime

Deploying and operating cloud infrastructure at scale is challenging. How do we optimize application performance while always maximizing efficiency? And how can you do so without becoming overwhelmed by complexity and requiring constant manual intervention?

CloudOps principles offer a solution. In this Techstrong Learning Experience, you'll hear from Spot by NetApp DevRel lead Shon Harris, who will outline the key Azure infrastructure challenges and considerations you should be thinking about as you move beyond migration toward cloud maturity. Shon will outline Azure CloudOps best practices and discuss tooling that will help you optimize your Azure infrastructure across the ‘Big 5’ categories enabling you to:

  • Improve performance: Availability, agility and consistency
  • Drive efficiency: Scale-down, right-sizing and VNGs
  • Minimize cost: Pricing models and resource utilization
  • Enable visualization: Cost control and cross-functional accessibility
  • Streamline work processes: Automation, infrastructure-as-code (IaC) and alerting

The session will conclude with a live demonstration of Spot by NetApp’s approach to CloudOps optimization across these five categories.

Shon Harris
DevRel Lead - Spot by NetApp
Shon W. Harris is a dedicated technologist and ultra-geek. He came to NetApp after almost a decade working in cloud-native roles such as Principal Cloud Architect and DevOps Engineering Lead, where he took complex software packages and processes, shifting them into a cloud-first mindset, building secure, highly available systems to enhance the way customers run their business. He also has a background in digital forensics and incident response. Shon advocates for customers to assist the developers and technologists who use Spot solutions to release faster running their workloads on optimized infrastructure and see value in maximizing cloud spend. 

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.
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