Webinar
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.png?width=1540&name=On%20Demand-2023.06.29-Techstrong-DO-LandingPage-1540x660%20(1).png "Marketing in the Age of Generative AI")
Sponsored by Techstrong Group
On Demand
Anytime
What You’ll Learn in This Webinar
Generative AI tools like ChatGPT and Midjourney have taken the technology marketing space by storm. Every facet of your marketing organization is likely to be affected, including content marketing, graphic design, digital marketing and marketing strategy.
Join this panel webinar led by Matthew Delman, director of marketing at Techstrong Group, as he takes a deep dive into the impact generative AI tools can and will likely have on your marketing organization.
He’ll speak with marketing leaders about their perspectives on AI in their work, and lead the discussion about the role AI tools can and should play in engaging digital audiences and making the most of resource-limited teams.
Webinar attendees can expect to learn:
- Ways AI can accelerate the productivity of resource-limited teams
- Methods for ensuring the accuracy of AI-generated content and materials
- Opinions of marketing leaders on the future of AI as it relates to B2B tech marketing
Aileen Casmano
Director of Demand Generation - VISO TRUST
Aileen is currently the Director of Demand Generation at VISO TRUST, an AI-powered third-party risk management platform. She is focused on building effective marketing and advertising programs to drive brand awareness, demand creation, and supporting the go-to-market strategy.Prior to her role at VISO TRUST, Aileen gained experience working in marketing as an early employee across varying marketing functions at technology startups (Seed-Series A & PE) in market research and cybersecurity, including Dynata (formerly Critical Mix), Owl Cyber Defense, and Cyvatar. She was the founding marketing hire at Cyvatar, where she built the marketing program and team from the ground-up. Aileen Casmano is also a founding team member of the Cybersecurity Marketing Society.
Joseph Barringhaus
Director of Demand Generation - Sonrai Security
Joseph Barringhaus currently serves as the Director of Demand Generation for Sonrai Security. His professional portfolio encompasses an array of roles, including field marketing, campaign planning, revenue marketing, and demand generation, honed through his diverse career experiences. Joseph has worked with startups and enterprise organizations, most recently Appsian Security, Progress Software, and Sonrai Security. Today, Joseph leads the demand generation efforts for Sonrai Security.
Carlos Escapa
Global Business Development Manager, Data and AI/ML Solutions - AWS
Carlos Escapa leads a global practice of Data & AI in Amazon Web Services' Global Systems Integrators division. Before rejoining AWS, Carlos was at Meta AI, where he ran Meta AI's strategic alliances. He was previously Senior Business Development Manager at AWS where he built the global channels for AI/ML. And prior to that he was co-founder and CEO of VirtualSharp Software, with a successful exit to Unitrends Inc (Insight Venture Partners). Carlos has an MS from Virginia Tech in Computer Science, and a BS from Illinois State University. He is a guest lecturer of Innovation and Artificial Intelligence at Berkeley-Haas, Stanford, ESADE and IE.
Matt Delman
Director of Marketing, Techstrong Group
Matthew Delman is the director of marketing for Techstrong Group. He has more than a decade of B2B experience in content marketing, product marketing, and storytelling for cybersecurity, financial technology, and marketing technology companies.
