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Managing Response in the Evolving Cyberthreat Landscape


Think About Your Audience Before Choosing a Webinar Title

Sponsored by Everbridge



On Demand

Digital transformation has accelerated the growth of business, but as digital capabilities expand, opportunities for digital systems to be compromised increase. Recent events have revealed vulnerabilities at even the most advanced organizations, proving that when it comes to cyber attacks, it’s no longer a question of 'if' but 'when'. While the industry is focused heavily on monitoring and detection of cyberthreats, monitoring and detection alone do not prevent compromises or downtime. It’s time to plan for an unexpected attack, putting the tools and automation in place to contain and recover from an attack before it affects your business. Operational resilience is measured from the customer’s experience of your service. What will your customers experience during a cyber attack?

Join us as Tom Weatherford, Strategic Solutions Architect at xMatters, an Everbridge company, discusses:

  • Why operational resilience is more than systems monitoring
  • How to recognize whether teams are ready to solve major cyber events
  • Why cyberthreat containment requires planning
  • Why automation is required for experts to respond to threats rapidly
Tom Weatherford
Strategic Solutions Architect - xMatters, an Everbridge Company
Tom Weatherford has years of DevSecOps and process management experience. He has held several security positions in the U.S. Department of Defense and public sector area of operations to include FSO. Tom demonstrates cybersecurity as a team effort beyond the limited view of the security team. Collaboration across teams has been the key to his success. Working with many of the top 100 companies and many government agencies, Tom has seen the problems and successful solutions to industry problems.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.