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Think About Your Audience Before Choosing a Webinar Title

Sponsored by AWS & Kong  AWS _ Kong


On Demand

To thrive in today’s competitive environment, organizations are under continuous pressure to evolve and adopt new technologies in order to drive efficiency, scalability and business agility. Companies need to innovate faster and rapidly respond and adapt to changes in the market and customer needs. Kong Konnect and AWS enable businesses to transform, create new value and deliver better and more secure digital experiences to their customers, running on multiple platforms, sometimes across multiple regions.

In this webinar, Degui Xu, Senior Solutions Engineer, Kong and Akash Jain, Principal Architect, Financial Services, APJ, AWS will illustrate how a single Kong Konnect API Gateway Cluster can secure and govern workloads running On Premise and on AWS Cloud, including Amazon EC2, ECS and EKS, as well as enforcing policies through integration with AWS services.

Key Takeaways

  • How to deploy and control APIs across multiple runtime environments including EC2 for VM, ECS for containers and Amazon Elastic Kubernetes Service (EKS).
  • How to define different API collections applying Konnect Runtime Groups to control where and when they are being consumed and who will consume them.
  • How to govern the API consumption with specific security and observability policies integrated with several AWS services such as Amazon Cognito for OpenID Connect based Authentication process, Amazon OpenSearch Service for Log Processing, Amazon Managed Service for Prometheus and Amazon Managed Grafana for Monitoring, etc.
Degui Xu
Senior Solutions Engineer - Kong Inc.
As a senior solutions engineer at Kong, Degui Xu is a domain expert in the API space, including API management, integration and other middleware solutions. He has worked closely with customers and partners across the Asia Pacific region to drive their digital transformation journey leveraging Kong’s technologies. Prior to Kong, Degui held architect roles at companies such as Pivotal, Mulesoft and Red Hat Asia Pacific. He holds a Bachelor's degree in computer science from National University of Singapore.
Akash Jain
Head of FSI Specialist Architects, APAC - Amazon Web Services
Akash Jain is a Financial Services Specialist Solutions Architect and has been with AWS for 6 years. He leads the technology initiatives for Digital Banking, Open Banking and Core banking modernizations across APAC. He has 18+ years of experience in architecting and implementing critical workloads across industries and has been the author of a dozen external publications. He is a regular speaker at AWS and other FSI events.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.