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Think About Your Audience Before Choosing a Webinar Title

Sponsored by Revenera

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On Demand

You wouldn’t serve up a dish with peanuts to someone with a nut allergy. So why would you distribute software if you don’t know what's in it?

SBOM readiness and adoption is critical to securing the software supply chain and improving cybersecurity throughout the open source ecosystem. It's one thing to produce an SBOM and check the box saying you've done so. It's another thing altogether to create complete and accurate SBOMs that track all the components in your software, regardless of where in the supply chain they originated—both inside and outside of your organization.

Register for this webinar to learn more about the latest technology that helps you:

  • Effectively manage all your open source, third-party and commercial software, regardless of its origin
  • Construct and manage your SBOMs in a SaaS environment
  • Export unified SBOMs for enhanced transparency that includes the code beyond your control
  • Generate compliance artifacts for customers and downstream partners
  • Gain actionable insights into the complexity of your applications

Join us for this webinar and see SBOM Insights in action. And to show our appreciation, we'll offer a test run of this new solution.

Alex Rybak
Sr. Director, Product Management - Revenera
As the Senior Director of Product Management at Revenera, Alex owns the thought leadership and overall direction for SCA products. Alex also heads up Revenera's Open Source Program Office (OSPO) and is a member of the internal cybersecurity and incident response team. He has been with Revenera (formerly Palamida) since 2006 and has worked in several roles that run the gamut, including professional services, technical support, pre-sales support, solutions engineering and product management. Prior to Revenera, Alex spent seven years at Selectica under various roles including professional services, pre-sales support and solutions engineering.
Martin Callinan
Founder and Director - Source Code Control
Martin Callinan is the founder and director of Source Code Control and has over 20 years' experience of providing organizations with strategies to manage business risks associated with open source software such as IP compliance, security vulnerability management and procurement. Martin is actively involved in the open source software industry to help create best practices and industry standards for the adoption and management of open-source-based software through organizations such as TechUK and OpenUK Industry Association for Free and Open Source Software.
Sean Geary
Principal Solution Engineer - Revenera
As Principal Solution Engineer at Revenera, Sean is responsible for all the technical aspects for the company’s Software Composition Analysis solutions as part of the sales process. He started at Revenera in early 2017 supporting the software monetization product family until October of 2018 when he began covering SCA for all pre-sales activities. Prior to Revenera, Sean spent many years supporting both pre and post sales activities for developer solutions at a large semiconductor company.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.