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Webinar

Think About Your Audience Before Choosing a Webinar Title


Sponsored by:

Mend-Blue

 

 
On Demand
Anytime

Are cyber threats embedded in packages sneaking past your security radar? For threat actors, the sharp upward trajectory of malicious package attacks looks like manna from heaven. But for those charged with protecting the software and applications that run our global economy, the news is anything but heavenly. Recent research observed a 315 percent increase from 2021 to 2022 in the publication of malicious packages to open-source registries such as npm and rubygems. This significant spike is further evidence of the growing security threat malicious packages pose to the open-source ecosystem. Unfortunately, most companies are only now beginning to explore technology that can defend against malicious packages, and for many, the barn door has been open a little too long. Join our panel of application and software security experts as we discuss strategies for addressing the malicious packages threat vector.

Tanya Janca
CEO & Founder - We Hack Purple
Tanya Janca, also known as SheHacksPurple, is the best-selling author of ‘Alice and Bob Learn Application Security’. She is also the founder of We Hack Purple, an online learning academy, community, podcast, and training company that revolves around teaching everyone to create secure software. Tanya has been coding and working in IT for over twenty-five years, won countless awards, and has been everywhere from public service to tech giants, writing software, leading communities, founding companies and ‘securing all the things’. She is an award-winning public speaker, active blogger & podcaster and has delivered hundreds of talks on 6 continents. She values diversity, inclusion, and kindness, which shines through in her countless initiatives.
Rhys Arkins
Vice President of Product Management - Mend
Rhys Arkins is Vice President of Product Management, responsible for developer solutions at Mend. He was the founder of Renovate Bot – an automated tool for software dependency updating, which was acquired by Mend in 2019. Rhys is particularly fond of automation and a firm believer in never sending humans to do a machine’s job.
Derek Weeks
Founder & Senior Executive Advisor - Unfair Mindshare
Derek Weeks brings 30 years of experience in executive roles at venture-backed startups and global technology corporations. He previously served as SVP and CMO at the Linux Foundation, where he helped launch and advise the Open Source Security Foundation (OpenSSF). As VP Marketing at Sonatype, Derek created the acclaimed State of the Software Supply Chain Report and co-founded the All Day DevOps. Derek is also a member of the Cybersecurity Advisory Council for Forgepoint Capital.
Vandana Verma
Security Relations Leader - Snyk
Vandana is a Security Relations Leader at Snyk with a current focus on DevSecOps. She has extensive experience in Application Security, Vulnerability Management, SOC, Infrastructure Security and Cloud Security. Vandana is a seasoned speaker and trainer. She presented at various public events ranging from Global OWASP AppSec events to BlackHat events, to regional events such as BSides events in India. She is on the OWASP Global Board of directors. She also works in various communities towards diversity initiatives such as InfosecGirls, InfosecKids and WoSec. She is a recipient of multiple awards and is listed as one of India's top women leaders in technology and cybersecurity.
Adam Berman
Head of Supply Chain - Semgrep
Adam Berman is Head of Semgrep Supply Chain. In this role, he focuses on developing new products to help security teams work hand-in-hand with developers and scale their security programs. Previous to Semgrep, Adam led the engineering team for Meraki Insight at Cisco Meraki. Adam holds an MS in Computer Science from the Georgia Institute of Technology and a BA in Philosophy from Dickinson College.
Mitch Ashley
CTO, Techstrong Group Principal - Techstrong Research
Mitchell Ashley is a renowned strategist and technology executive. Mitchell has led successful IT, SaaS, and cybersecurity transformations. He’s led multiple teams in developing and bringing to market successful online services, cybersecurity, and networking products and services. Mitch serves as Principal of Techstrong Research where he leads a team of preeminent experts in digital transformation, DevOps, cloud-native, and cybersecurity. In this role, Mitch works with companies to align digital transformation and technology strategies to achieve disruptive goals and high impact results. Mitch is in high demand as a speaker at conferences the world over, and his popular DevOps Chats podcast engaging with digital leaders is one of the most widely followed in the field.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.