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Making the Business Case for DevOps

Webinar

Think About Your Audience Before Choosing a Webinar Title


Sponsored by codefresh


Wednesday, January 29
11am EST

The software development loop is, without question, the most critical component of any business and yet it can sometimes be difficult to get everyone to prioritize it. In this talk, we'll look at several case studies from major companies and how they became more competitive and more reliable to beat out competitors.

We'll provide tools to calculate cost savings and investment for investments into DevOps including personnel, CI/CD, monitoring, and more. Everyone cares about DevOps when features can't be delivered or services fail. We'll show you how to avoid the pitfalls of reactive DevOps in 2020. Then, instead of painful retrospectives about the investment that should have been made, you can celebrate what a good job you've done.

Dan Garfield
Chief Technology Evangelist, Codefresh
Dan Garfield is a full-stack engineer, Google Developer Expert, and member of the Forbes Technology Council. As a Kubernaut and CI/CD expert, Dan has built tools for advanced deployment methodologies with Kubernetes, Helm, and Istio. His code and talks have been featured at conferences including Kubecon, Dev Week, Google Cloud Summit, SwampUp, Redis Conf and many more.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.