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Low-Code Revolution 2.0: Developing the Future


Think About Your Audience Before Choosing a Webinar Title

Sponsored by Devops.com

Monday, April 19, 2021
1 p.m. ET

If the last year has taught organizations anything, it’s the need to stay agile to adapt to constantly changing business needs. As just about every aspect of our lives has shifted online, organizations have had to pivot quickly to ensure their employees have what they need to remain productive and their customers continue to enjoy a high-quality user experience.

The pace of competition, however, is proving to be too much for some development environments as they strive to keep up with demand. Low-code and no-code solutions have moved the practice of citizen development beyond ancillary or hobby status and helped many organizations meet and get ahead of business needs. This topic spotlight takes a look at the evolution of low-code and no-code in organizations as a valuable tool in enabling organizations to thrive in today’s business environment.

Ken McElrath
Founder & Chief Strategy Officer - Skuid
Ken is a design thinker, author, artist, and a serial entrepreneur. Before launching Skuid, he founded Skoodat, a cloud education management platform, and Cazabba, a creative and technology services firm. Earlier he led marketing and product management for RetailersMarketXchange (RMX), a Bay-area startup, and consulted with at least a dozen other tech startups. He spent his early career leading marketing for various divisions of MicroAge Inc.
Ken co-authored two best-selling books, The Ascent of a Leader, and Beyond Your Best. He earned two bachelor's degrees from Grand Canyon University and an MFA degree from the Academy of Art University in San Francisco. When he's not traveling, he lives in Chattanooga, Tennessee with his bride of over 35 years, Donna. 
Andrew Manby
Head of Product Mgmt - HCL Digital Solutions at HCL Software
Andrew Manby is the Vice President of Product Management for HCL Software's Digital Solutions business unit. Andrew is an experienced product and marketing leader, having had senior roles in analytics, data management, and data integration markets for Vmark Software, Informix, Ascential Software, and IBM.

On-Demand Viewing:

What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.