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Look Before You Leap: Migrating On-Premises Hadoop to AWS


Think About Your Audience Before Choosing a Webinar Title

Sponsored by unravel

Thursday, January 16
11am EST

Lack of agility, excessive costs, and administrative overhead are convincing on-premises Spark and Hadoop customers to migrate to cloud native services on AWS. As you’re migrating these applications to the cloud, Unravel helps ensure you won’t be flying blind.

Join AWS and Unravel as we discuss:

  • Top reasons customers choose AWS for their cloud migration journey,
  • Advantages of planning out your Hadoop migration to AWS,
  • Demo: Migration assessment capabilities to ensure risk-free migration.
Cobus Bernard
Senior Developer Advocate, Amazon Web Services
Cobus is a Senior Developer Advocate at Amazon Web Services. He is a subject matter expert for AWS in security, containers and DevOps across various industries.
Jason Baick
Senior Director of Product Marketing, Unravel
Jason Baick is Unravel's Senior Director of Cloud Platform Solutions responsible for product and partner marketing. Jason has extensive experience in both sales and marketing in the cloud/big data/machine learning space. Prior to Unravel, Jason held leadership positions at Cloudera and Microsoft.


What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.