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Webinar

Think About Your Audience Before Choosing a Webinar Title


Sponsored by Sumo logic partnered with aws    AWS-SumoLogic_Partner-Logo_Right_Color_RGB


 

Tuesday, February 14, 2023
11 a.m. ET

Modern businesses generate petabytes of machine data in the form of logs and events, which emanate from every part of the technology stack. These logs give crucial insights into the performance of your applications and infrastructure—assuming you can centrally collect the data, sort through it and make sense of it.

Join us as we discuss:

  • How log management and analytics supports DevSecOps and other use cases
  • Why collection and backend architecture matters
  • The role of real-time analytics and data visualization
Kalpesh Patel
Director of Infrastructure Services - PagerDuty
Results driven executive with over 20 years of success providing transformative business solutions that drive growth and productivity for dynamic, rapidly changing, industry leading organizations. Passionate about leveraging data and technology to deliver meaningful impact. Innovative problem solver adept at developing and implementing technology strategy, with a history of recruiting and mentoring high-performing teams. 
Raj Desikavinayagompillai
CloudOps Leader - Automation Anywhere
Raj leads US CloudOps operations at Automation Anywhere. Raj manages Automation anywhere technical partnership with Sumo Logic, GCP, and scale Sumo Logic adoption at Automation Anywhere. He was with Paxata & Datarobot and scaled observability infrastructure with Splunk. Raj was Head of DevOps &QA with Blippar from 2015 to 2018. He architected Blippar's AR Cloud infrastructure to scale millions of users worldwide in AWS supporting TED talks worldwide and CNBC events. He managed AWS partnership with Stralux, AWS. He was with Barracuda Networks prior to Blippar where he managed day-to-day operations as Director of DevOps & QA for Barracuda Security Products. He helped Barracuda to scale the DevOps portfolio and help Barracuda appliances to migrate on-premise appliances to cloud appliances at scale. He helped to scale Barracuda security products used by millions of users worldwide. Prior to that, Raj was Sr. Technical operations manager with Tibco systems where he managed the day-to-day operations of an enterprise social network named Tibbr to scale millions of users. He managed the environments for Walmart Holiday Readiness to support billion-dollar sales. He enjoys participating in hackathons and won Techcrunch Hackathon for the chevy partner award with Sumit for SyncTravel at the Techcrunch SF Disrupt 2013.
Mark Gillet
Vice President,Product Management - eSentire
Mark has been in cybersecurity for over 20 years, following the evolution of detection, investigation, and response from the early days of SIEM to modern-day MDR and XDR. Prior to eSentire, Mark was with Intellitactics, later acquired by Trustwave, in a variety of roles including Product Management, Quality Assurance, Engineering, and Technical Support.
Mitch Ashley
CTO, Techstrong Group Principal, Techstrong Research
Mitchell Ashley is a renowned strategist and technology executive. Mitchell has led successful IT, SaaS, and cybersecurity transformations. He’s led multiple teams in developing and bringing to market successful online services, cybersecurity, and networking products and services. Mitch serves as Principal of Techstrong Research where he leads a team of preeminent experts in digital transformation, DevOps, cloud-native, and cybersecurity. In this role, Mitch works with companies to align digital transformation and technology strategies to achieve disruptive goals and high impact results. Mitch is in high demand as a speaker at conferences the world over, and his popular DevOps Chats podcast engaging with digital leaders is one of the most widely followed in the field.
Bruno Kurtic
Co-Founder and Head of Strategy - Sumo Logic
Bruno leads strategy and solutions for Sumo Logic, pioneering machine-learning technology to address growing volumes of machine data across enterprise networks. Before Sumo Logic, Bruno held various product and strategy leadership positions at SenSage, Boston Consulting Group (BCG), webMethods and others. Bruno holds an MBA from Massachusetts Institute of Technology (MIT) and B.A. in Quantitative Methods and Computer Science from University of St. Thomas, St. Paul, MN.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.