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Think About Your Audience Before Choosing a Webinar Title

Sponsored by mezmo




On Demand

The trend toward increasing log data is continuing. According to a study by Splunk, 68% of organizations have seen an increase in the volume of machine-generated data over the past two years. And the trend is accelerating. The growth in application log data is increasingly driven by using cloud-based applications and microservices architectures.

How do we deal with all this data so that the value grows with the volume? Brandon Shelton, solutions architect and Kevin Woods, product marketing director at Mezmo, discuss new approaches and trends in log management.

Register today to learn:

  • The drivers for the continued increase in log data volumes
  • What organizations report in terms of the challenges around log data
  • How the technology and solution space is evolving around log data management and analytics
  • How a telemetry pipeline can be employed to help extract more value from log data
Kevin Woods
Product Management - Mezmo
Kevin Woods is on Mezmo's product management team. Kevin started his career in engineering but moved to product management because of his curiosity about how users make technology choices and the drivers for their decision-making.

Brandon Shelton
Solutions Architect - Mezmo
Brandon is Mezmo’s in-house solutions architect and has a wide range of experience in software engineering, systems integration, big data and business analytics.

Register to Watch Now:

What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.