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Living at the Intersection Between Testing and Observability


Think About Your Audience Before Choosing a Webinar Title

Sponsored by

Copy of DevOpsUnbound - Tricentis


Organizations have practiced application performance management and monitoring for as long as there's been software. Over the years it has evolved and changed to accommodate different methodologies like Agile, but traditional monitoring and testing can't keep up with the new paradigms necessary for cloud-native applications built using containers and with microservices. That's where observability comes in. As software architectures become more complex, observability has become an essential part of the testing environment to help identify and resolve issues early on in the development life cycle. Ultimately, testing and observability share the same goal: To make sure systems are running smoothly.

In this webinar, we will discuss:

  • The connection between performance testing and observability
  • Why do DevOps teams rely on testing and end-to-end observability?
  • How can we gain visibility into the system’s performance pre- and post-production?
  • How much further left can we push testing and observability practices?
Charity Majors
CTO - Honeycomb
Charity is an ops engineer and accidental startup founder at honeycomb.io. Before this she worked at Parse, Facebook, and Linden Lab on infrastructure and developer tools, and always seemed to wind up running the databases. She is the co-author of O'Reilly's Database Reliability Engineering, and loves free speech, free software, and single malt scotch.
Adriana Villela
Sr. Developer Advocate - Lightstep
Adriana is a Sr. Developer Advocate at Lightstep, based out of Toronto, Canada, with over 20 years of experience in tech. She focuses on helping companies achieve reliability greatness by through Observability and Incident Response practices. Before Lightstep, she was a Sr. Manager at Tucows/Wavelo. During this time, she defined technical direction in the organization, running both a Platform Engineering team, and an Observability Practices team. Adriana has also worked at various large-scale enterprises, including Bank of Montreal (BMO), Ceridian, and Accenture. At BMO, she was responsible for defining and driving the bank's enterprise-wide DevOps practice, which impacted business and technology teams across multiple geographic locations across the globe. Adriana has a widely-read technical blog on Medium, which is known for its casual and approachable tone to complex technical topics, and its high level of technical detail. She is also a HashiCorp Ambassador. Find her on Twitter at @adrianamvillela to talk all things tech.
Bjorn Edwin
Principal Consultant, Litario
Bjorn Edwin joined Liatrio in 2018 as a DevOps Consultant, leading enterprise delivery transformation for customers. He also leads Liatrio’s Dojo practice, guiding Dojo design and delivery across all clients and providing a unique experience for people at various levels.
Bjorn's professional world has been completely in and around technology; from education through to Liatrio he has performed several roles at various levels. He has strong transformation experience, specializing in Agile, Quality Engineering, Automation, CI/CD, and Cloud Native & DevOps implementation with cultural evolution. He has launched enterprise automation, quality engineering, and delivery practices to transform software delivery at major financial and insurance institutions. He enjoys coaching and guiding engineers, teams, and leaders on advanced engineering and cultural transformation. Bjorn strongly believes in connecting and collaborating with people to empower them to solve problems — thereby creating an impact and making a difference with technology.
Bryan Cole
Director of Customer Engineering - Tricentis
Bryan Cole is the Director of Customer Engineering at Tricentis. He has been an advocate for performance testing and engineering for the last two decades, working as a consultant, product manager, subject matter expert, solution architect, and enterprise architect. He believes performance is an attribute, not a feature, and is a strong proponent of a dedicated performance engineering discipline that involves participants from all aspects of the application development lifecycle. Bryan has led strategic conversations with hundreds of customers over the years and loves using stories and analogies to represent complex technical environments to people so that they can be easily understood.
CTO, Techstrong Group and Principal - Techstrong Research
Mitchell Ashley is a renowned strategist and technology executive. Mitchell has led successful IT, SaaS, and cybersecurity transformations. He’s led multiple teams in developing and bringing to market successful online services, cybersecurity, and networking products and services. Mitch serves as Principal of Techstrong Research where he leads a team of preeminent experts in digital transformation, DevOps, cloud-native, and cybersecurity. In this role, Mitch works with companies to align digital transformation and technology strategies to achieve disruptive goals and high impact results. Mitch is in high demand as a speaker at conferences the world over, and his popular DevOps Chats podcast engaging with digital leaders is one of the most widely followed in the field.
Founder & CEO - Techstrong Group
As Founder and CEO of Techstrong Group, Alan Shimel is attuned to the world of technology, particularly cloud, DevOps, security and open source. With almost 30 years of entrepreneurial experience, Alan is an often-cited personality in the security and technology community and is a sought-after speaker at industry and government conferences and events. Alan attributes his success to the combination of a legal background, long experience in the field, and New York street smarts. He holds a BA in government and politics and a JD degree from NY Law School.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.