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Think About Your Audience Before Choosing a Webinar Title

Sponsored by Fairwinds   Fairwinds-horz-logo


On Demand

FinOps is a cultural practice that helps manage cloud costs, where everyone takes ownership of their cloud usage supported by a central best-practices group. Essential to FinOps success is cross-functional teams working together from engineering, finance and product, etc. FinOps has become a major opportunity for companies using the cloud. Now Kubernetes has become a focus.

This discussion will consider how to implement a Kubernetes FinOps strategy including discussing how Fairwinds undertook the process. It will showcase:

  • Why FinOps is important for containers and Kubernetes
  • How containers and Kubernetes can be right-sized in support of cost avoidance
  • Tools that can be used
VP, Engineering Operations - Fairwinds
Elisa serves as VP of Engineering Operations. She has a background in full-cycle customer and business operations, and software sales and delivery from nonprofit through enterprise / Fortune 100. Her focus is operational efficiency and delivery excellence, balancing the triad: team, customer, company.
Andy Suderman
CTO - Fairwinds
As CTO, Andy Suderman uses his extensive cloud-native and Kubernetes experience to help drive research and development at Fairwinds. He previously held roles as SRE, principal engineer and director of R&D and technology. He works with infrastructure spanning all three major clouds as well as verticals from healthcare to SaaS and Fortune 500 to small business.
Senior Solutions Architect - Fairwinds
John is a Senior Solutions Architect at Fairwinds. He has more than a decade of engineering experience helping customers with cloud native solutions & architecture in the healthcare and insurance industries.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.