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Think About Your Audience Before Choosing a Webinar Title

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In the current hybrid workforce environment, organizations are in a constant battle to balance security and productivity. Legacy architectures aren't sufficient for today's work-from-anywhere, distributed teams, but most organizations struggle to modernize to address security and productivity challenges. To optimize for remote and in-office users, organizations need to provide secure and consistent access from any device and any location while ensuring top notch security.

Advanced monitoring tools can provide visibility within secure environments, proactively monitor performance and perform root cause analysis with help from AI. IT leaders are turning to zero-trust architecture for end-to-end security while also providing the necessary visibility and control to ensure secure communication and maximize user productivity.

Join Kanishka Pandit and Rohit Goyal from Zscaler to learn key strategies that will ensure a secure and productive workforce, including:

  • Why legacy architectures are failing modern organizations
  • The importance of visibility and control in a hybrid work environment
  • How ZPA and ZDX deliver unrivaled security and fast, seamless digital experiences
Kanishka Pandit
Senior Product Marketing Manager - Zscaler

Kanishka Pandit is a Sr. Product Marketing Manager at Zscaler. She has over 15 years of experience in software tech as a software developer and as a marketer and is passionate about cyber security and threat prevention. Kanishka currently helps organizations leverage Zscaler in securely transitioning from in-office to remote and hybrid work. 

Rohit Goyal
Director, Product Marketing - Zscaler
Rohit Goyal is a seasoned professional who currently serves as the Director of Product Marketing at Zscaler. With over two decades of experience in the technology industry, he has extensive knowledge in network security, storage, and compute infrastructure. Prior to joining Zscaler, Rohit worked at Fidelity Investments and was instrumental in launching go-to-market strategies for AWS. He is passionate about using his vast IT experience to help organizations navigate the complexities of secure digital transformation. With his unique blend of marketing expertise and technical knowledge, Rohit is well-equipped to guide organizations through their digital journeys with Zscaler.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.