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Think About Your Audience Before Choosing a Webinar Title

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On Demand

In this webinar, Kim Castillo will discuss the top findings of the 2023 Accelerate State of DevOps Report as well as some of the behind the scenes work involved in putting together this industry-defining report. Following this, Beverly Mindle will outline Broadcom's products and how they can be used to accelerate the DevOps processes.

Join us December 5th discover:

  • Understanding the state of DevOps Reporting.
  • Which Broadcom products can support and accelerate the DevOps process.
  • How to measure the success of the DevOps life cycle.
Kim Castillo
Staff User Experience Program Manager - Google
Kim Castillo is a user experience program manager at Google. Kim leads the cross-functional effort behind DORA, from overseeing its research operations to the publication of this report. Kim also works on UX research for Duet AI in Google Cloud. Prior to Google, Kim enjoyed a career in software delivery, working in technical program management and agile coaching. Kim’s roots are in psycho-social research focusing on topics of extrajudicial killings, urban poor development, and community trauma and resilience in her home country, Philippines. DORA combines Kim’s multiple passions in software delivery practices, psychological safety, and teal organizations. 
Beverly Mindle
DevOps Program Leader - Broadcom
Beverly has years of experience with Broadcom DevOps products and is currently the senior leader of the overall Broadcom DevOps Program. 

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.