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Think About Your Audience Before Choosing a Webinar Title

Sponsored by Precisely   


On Demand

With the explosive growth of DataOps to drive faster and better-informed business decisions, proactively understanding the health of your data is more important than ever.  Data observability is one of the foundational capabilities of DataOps and an emerging discipline used to expose anomalies in data by continuously monitoring and testing data using artificial intelligence and machine learning to trigger alerts when issues are discovered. 

Join Paul Rasmussen and Shalaish Koul from Precisely to learn how data observability can be used as part of a DataOps strategy to prevent data issues from wreaking havoc on your analytics and ensure that your organization can confidently rely on the data used for advanced analytics and business intelligence.

Topics you will hear addressed in this webinar:
  • Data observability - what it is and how it differs from other monitoring solutions
  • Why now is the time to incorporate data observability into your DataOps strategy
  • How data observability helps prevent data issues from impacting downstream analytics
  • Examples of how data observability can be used to prevent real-world issues
Paul Rasmussen
Principal Product Manager - Precisely
As a Product Manager at Precisely, Paul is passionate about helping companies tackle their data challenges by focusing on data integrity, analytics, governance and DataOps. After receiving his Bachelor of Management Information Systems at the University of Texas at San Antonio, he accumulated extensive experience in the engineering, consulting and product management industries, leading to his strong technical background and business acumen.
Shalaish Koul
Principal Sales Engineer - Precisely
Shalaish is a Principal Sales Consultant at Precisely with over a decade of experience in data management practice and consulting. After graduating from the College of Engineering, Pune, his interest in cloud technologies, MDM and data integrity grew, leading him to the field of software sales and presales.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.