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Is Your Organization Compatible With Zero Trust?


Think About Your Audience Before Choosing a Webinar Title


Tuesday, July 28, 2020
1 pm EDT

What is Zero Trust? Is there substance behind it, or it's an enterprise security fad? In the past decade, organizations have seen an increasingly distributed workforce and an explosion of web-connected applications and services, stretching the limits of network security. Having identified this trend, Forrester VP John Kindervag coined the term Zero Trust, positing that no network communications could be trusted.

Join CEO Ev Kontsevoy and colleague Virag Mody from Gravitational, as they translate marketing-speak to simple engineering terms such as the growing relevance of identity-based authentication, dynamic authorization, and always-on encryption.

Ev Kontsevoy
CEO - Gravitational
Ev Kontsevoy is the CEO of Gravitational, where he and other engineers build open-source tools for other developers for securely delivering cloud apps to restricted and regulated environments. Besides computers, Ev’s obsessed with trains and old film cameras.
Virag Mody
Enterprise Sales Development -Gravitational
Virag joined Gravitational in January of 2020, after co-founding a software code auditing company for Ethereum applications. Having joined Gravitational, Virag continues to learn about trending technologies and produces high quality written and video content. In his free time, Virag enjoys rock climbing, video games, and walking his dog.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.