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Is Low-Code Development the Right Choice for Your Next Project?


Think About Your Audience Before Choosing a Webinar Title

Sponsored by AWS AND APPIAN

Friday, October 22, 2021
1 p.m. ET

Much as the cloud has served to speed digital transformation, low-code platforms are quickly being embraced by developers and IT leaders as a vital solution to accelerate software development. But have you wondered which projects are best-suited to low-code?

In this session, Malcolm Ross, VP product strategy and deputy CTO, Appian, and Sarah Fallah-Adl, partner solutions architect, Amazon Web Services as they look under the hood of low-code development platforms and discuss:

  • Key components of a low-code architecture
  • Considerations when selecting and employing low-code platforms
  • How to align data and application architecture in low-code development
  • How to build a governance model that will set you up for long-term success
Malcolm Ross
VP Product Strategy & Deputy CTO - Appian
Malcolm Ross is the VP of Product Strategy and Deputy CTO at Appian. Malcolm has been directly involved in the management and implementation of enterprise software solutions for over 20 years. Malcolm is a frequent speaker and writer covering the application of low-code and automation technology to solve real-world business problems. Malcolm received his BS degree in Computer Science with a minor in Actuarial Mathematics from Florida State University.
Sarah Fallah-Adl
Solutions Architect II - AWS
Sarah Fallah-Adl is a Solutions Architect II at Amazon Web services. She specializes in serverless applications and has been with Amazon for 2 years.

OnDemand Viewing:

What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.