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Think About Your Audience Before Choosing a Webinar Title

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On Demand

Need to get a unified view across your AWS accounts and regions so you can troubleshoot faster? In this workshop, experts from Sumo Logic will guide you through deploying our AWS Observability solution, which offers AWS users a comprehensive view of their environment in just a few clicks. In addition, viewers will learn tips and tricks for optimizing their implementation, including best practices for collecting their logs and metrics and configuring webhooks.

In this webcast, the experts will cover:

  • How AWS Observability can unlock unified monitoring and highspeed troubleshooting
  • How to deploy the solution in minutes
  • Tips and tricks for making the most of the solution
Greg Ziemiecki
Senior Technical Product Manager - Sumo Logic
Greg is a Product Manager with close to 15 years of experience in IT half of it being in a Product Management role. His experience includes SIEM, monitoring, and Network Management products in the Telco space. Nowadays in Sumo, he’s working in the observability area looking at how to provide best-in-class out-of-the-box insights into our customers' cloud infrastructure. In his free time, he enjoys mountain hiking and playing chess 
Michael Riordan
Senior Product Marketing Manager - Sumo Logic
Michael is a Senior Product Marketing Manager at Sumo Logic, focused on observability releases. Before Sumo Logic, he worked as a PMM at forward-looking technology companies Axon and Fastly. When he's not working with sellers and product managers, Michael enjoys watching reality TV and collecting vintage clothes.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.