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Think About Your Audience Before Choosing a Webinar Title

Sponsored by DEVOPS.COm

On Demand

Infrastructure-as-code (IaC) tools have transformed how IT environments in the age of the cloud are provisioned. It might also be said that they are now too much of a good thing. Misconfigurations of cloud resources are rife because the developers that provision them using IaC tools have little to no cybersecurity expertise. It is all but inevitable mistakes will be made. The next era of cloud computing will require an approach to IaC that makes it easier to ensure the proper guardrails are in place without compromising developer productivity.

Tiffany Wang
Solutions Architect - WeaveWorks
Wang is a Solutions Architect at Weaveworks, working with highly regulated, enterprise customers to deliver GitOps Workflows for multicloud Kubernetes environments. She has many years of experience as an engineer in the healthcare, automotive, and cloud native industries, empowering app developers to reduce time to deployment and improve reliability and reproducibility. A champion of GitOps and Flux, she’s excited to design and implement solutions to streamline product delivery.
Mike Vizard
Chief Content Officer - Techstrong Group
Mike Vizard is a seasoned IT journalist with over 25 years of experience. He also contributed to IT Business Edge, Channel Insider, Baseline and a variety of other IT titles. Previously, Vizard was the editorial director at Ziff-Davis Enterprise as well as editor-in-chief at CRN and InfoWorld.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.