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Webinar

Think About Your Audience Before Choosing a Webinar Title


Sponsored by DEVOPS.COm


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IT organizations are making use of more platforms than ever. In fact, the only way to keep pace with the level of demand for applications is to enable developers to provision and update infrastructure as code.

The next big challenge is to achieve a level of automation that goes well beyond the scripts that developers create. Automation frameworks make it possible to consistently and securely manage IT infrastructure at scale in a way that is easily repeatable.

Legacy processes for managing IT infrastructure that relied on manual tasks are finally giving way to best practices based on, for example, a GitOps framework that seamlessly melds application deployment with infrastructure provisioning.

Ido Neeman
CEO and Co-Founder - Firefly
Ido Neeman, today heads up Firefly as the CEO & Co-Founder, and the former CEO & Co-Founder of Nuweba, the fast and secure serverless platform. To the diversity of roles he has held, he brings more than a decade’s experience in the elite Israeli intelligence corp, and later went on to lead the technology portfolio at a hedge fund. With extensive knowledge in cybersecurity, infrastructure management, and new trends in technology, today he is focusing on solving the complexity of infrastructure and cloud.
Alex Kokkinos
Senior Sales Engineer - StrongDM
Alex’s passion for the interpersonal and problem solving aspects of the SRE practice is what brought him to his current role as a Solutions Engineer at StrongDM. In the role of SRE, Alex liked to think of the technical reliability problems through the lens of processes and people. Outside of the AWS console, Alex likes to take long walks, visit art museums, and ride public transit.
Mike Vizard
Chief Content Officer - Techstrong Group
Mike Vizard is a seasoned IT journalist with over 25 years of experience. He also contributed to IT Business Edge, Channel Insider, Baseline and a variety of other IT titles. Previously, Vizard was the editorial director at Ziff-Davis Enterprise as well as editor-in-chief at CRN and InfoWorld.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.