It’s 2020, there is a plethora of data available about measuring SLIs and setting SLO targets. But, now that you have this data, what are you actually supposed to do with it? The classic example of “Ship features when you have an error budget; focus on reliability when you don’t” is antiquated, too simple and ignores all of the amazing discussions and decisions you can have with your SLO data. Let’s talk about how you can use SLOs to actually make people happier — from your customers, to your engineers, to your business.
You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.
Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately. Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.
Always add key takeaways. Something like this....In this session, you’ll learn about: