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Think About Your Audience Before Choosing a Webinar Title

Sponsored by AWS & Pagerduty  AWS _ PagerDuty


On Demand

Once upon a time, there was a glass wall separating the ops room and the server room. When an incident happened, everyone gathered together to troubleshoot and reach a resolution. But that was then - in the pre-cloud era. Now, when an incident happens in the cloud era, teams need to collaborate remotely to resolve problems on services that are no longer hosted on-premises. This requires a different approach.

A major part of this approach is making incident response better for humans on-call. There are two major ingredients to this: Automation and communication. When humans don't need to be involved, leverage automation to ease the on-call burden. When humans do need to be involved, ensure that communication flows smoothly between responders and stakeholders, even if you’re separated by time zones and continents rather than a glass wall.

In  this webinar, you’ll learn:

  • How the new cloud era is changing incident response needs
  • How to make incident response processes easier for humans in high-stress moments
  • What PagerDuty’s incident response process looks like and our latest operational learnings
Paula Thrasher
Senior Director, Engineering Infrastructure - PagerDuty
Paula Thrasher is currently the Senior Director of Infrastructure and Platform at PagerDuty. In that role, she leads site reliability and core platform strategy. Paula is one of the many leaders in PagerDuty Product Development who serves on our Incident commander rotation. Paula’s past roles include serving as a digital executive at large global public companies such as General Dynamics and United Technologies, and she has over 25 years of experience building and sustaining mission-critical systems.
Julie Gunderson
Senior Developer Advocate - AWS
Julie Gunderson is a Sr. Developer Advocate at AWS, who advocates best practices around DevOps, reducing silos, reliability, and the psychology of teams. Along with advocacy, in her past role Julie was responsible for building partnerships with the major clouds. Julie loves working with people, advocating best practices and all building relationships. Julie is a founding member of DevOpsDays Boise, which recently celebrated its 5th year. When Julie isn’t working she is most likely making jewelry out of circuit boards, or traipsing around the mountains in Idaho.
Kat Gaines
Developer Advocate - PagerDuty
Kat Gaines is a developer advocate at PagerDuty. She enjoys talking and thinking about incident response, customer support, and automating the creation of a delightful end-user and employee experience. She previously ran Global Customer Support at PagerDuty, and as a result, it’s hard to get her to stop talking about the goodness of investing in career paths and the agent experience for tech support professionals. In her spare time, Kat is a mediocre plant parent and a slightly less mediocre pet parent to two rabbits, Lupin and Ginny.


What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.