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How to Unlock DevOps Tool Autonomy with VSM


Think About Your Audience Before Choosing a Webinar Title

Sponsored by Plutora

Tuesday, September 21, 2021
11 a.m. ET

Building your DevOps toolchain is like creating a manufacturing line: You need the right tools in place for each product to be able to create value for your customers efficiently and effectively. However, having different tools for different teams means they will no longer have visibility into what any other team is doing; this can spell trouble while managing dependencies as you decouple your architecture. 

Aligning teams to value streams and implementing value stream management (VSM) solves this problem. With each team aligned to a value stream, VSM brings together disparate tools across value streams into a single platform for complete visibility. This empowers teams to create their own toolchains based on what works best for them while retaining organizational oversight and orchestration of activities to manage dependencies. 

Join Jeff Keyes, VP of product marketing at Plutora and Helen Beal, chief ambassador at the DevOps Institute and chair of the Value Stream Management Consortium to learn how VSM can empower you and your teams to build pipelines that work for you and your organization. 

In this webinar you will learn: 

  • How to align teams to value streams
  • How to choose toolchains for your pipelines
  • How VSM enables tool autonomy through organizational visibility
VP, Product Marketing Strategy - Plutora
Jeff has spent his career writing code, designing software features and UI, running dev and test teams, consulting and evangelizing product messaging. Outside of 6 years at Microsoft, he has been primarily focused on growing startup companies. Founding board member of the Value Stream Management Consortium and an Ambassador for the DevOps Institute.
Chief Ambassador - DevOps Institute
Helen Beal is a DevOps and Ways of Working coach, Chief Ambassador at DevOps Institute and an ambassador for the Continuous Delivery Foundation. She is the Chair of the Value Stream Management Consortium and provides strategic advisory services. She is also an analyst at Accelerated Strategies Group. She hosts the Day-to-Day DevOps webinar series for BrightTalk, speaks regularly on DevOps topics and is a DevOps editor for InfoQ. She regularly appears in TechBeacon’s DevOps Top100 lists and was recognized as the Top DevOps Evangelist 2020 in the DevOps Dozen awards.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.