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How to Tame your Cloud Services Logs

Webinar

Think About Your Audience Before Choosing a Webinar Title


Sponsored by ChaosSearch

OnDemand
Any Time

Cloud infrastructure and services logs from providers such as CloudTrail and Cloudflare can tell you everything about the health of your cloud infrastructure and applications – if you can collect and analyze them efficiently. For too many DevOps teams, the volume and variety of cloud logs forces them to make difficult trade-offs: Collect fewer logs or shorten retention times. Either way, valuable insights that help prioritize feature delivery and optimize the customer experience could be missed.

Join ChaosSearch for a practical session focused on learning how to: 

  • Get the most out of your CloudTrail and CloudFlare logs
  • Reduce or eliminate data prep work and complex pipelines 
  • Make more cloud logs available for deeper analysis
George Hamilton
Director, Product Marketing - ChaosSearch
As the director of product marketing, George leads product positioning, messaging, and go-to-market strategy for new and existing ChaosSeach offerings. Prior to ChaosSearch, George led product marketing for CloudHealth by VMware’s cloud management platform. George has also worked at several Boston-area startups, led product marketing for Dell EMC’s object storage, and was an industry analyst focused on cloud computing and IT management software.
Brian Bost
Pre-sales Engineer - ChaosSearch
As a pre-sales engineer at ChaosSearch Brian helps educate customers and solve their problems with ChaosSearch’s unique data lake platform. Prior to joining ChaosSearch, Brian has lived through the evolution of “traditional” application support teams into the SRE/DevOps world. He has vast experience in these realms at Verizon as an SRE and Cloud Migration Architect, as well as, a Solutions Consultant in the observability space at New Relic.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.
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